Expanding landowner adoption of snow control measures to improve public safety and achieve cost savings through a better understanding of landowner knowledge

Principal Investigator:

Dean Current, Research Associate and Director, Forest Resources

Co-Investigator

Project Summary:

Previous research that estimated the costs and benefits of snow control measures for MnDOT in terms of a reduction in the costs of mitigating blowing and drifting snow problem areas (MN/RC 2012-03) demonstrated the ability of snow control measures to significantly lower those costs for MnDOT districts. Follow on research specifically addressed MnDOT staff knowledge, attitudes and practices related to the promotion and implementation of snow control measures (Contract 99008, Work order 206). The latest research effort identified a need for a better understanding of landowner knowledge, attitudes and practices related to snow control measures (Contract 99008, Work order 206) to expand landowner adoption of snow control measures. The overall goal is to reduce blowing and drifting snow problems and associated costs in the state and improve public safety through an effective outreach program to landowners and the subsequent adoption of snow control measures by landowners. The objectives of the project are to: 1) carry out focus groups in 4 regions of the state selected to represent different landowner, cropping and physiographic conditions; 2) based on the focus group meetings design and carry out a landowner KAP (knowledge, attitudes and practices) survey; 2) implement a snow fence promotional program; 3) carry out a post-promotion KAP study to measure changes in landowner knowledge, attitudes and practices; and 4) based on the results KAP study, design an outreach plan that addresses landowner constraints and positive attitudes towards snow control measures to promote greater adoption of snow control measures to achieve the associated public safety benefits and cost savings.

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Project Details: